Our marketing and comms teams are passionate about providing a great customer experience.
They also continue to support the development of our Trade, DIY and Design and Installation businesses and are always looking for new ways to broaden the ways we inspire, reach and talk to existing and new customers.
Core, In Store Comms & Studio
Showroom, PR and social team.
Digital
Customer Experience, Insight & Analysis
Core, In Store Comms & Studio
One team, Core Communications and Sponsorship manage our partnerships and are responsible for developing comms plans targeting our DIY and Trade customers.
Our In Store Communications team are responsible for the development and production of all printed materials that appear in our stores, this includes, packaging, graphics, POS and publications.
The final team are our In-house Studio responsible for the development of our print comms, social media and internal communications.
Showroom, PR and social team.
This lean but busy team has a few different areas of responsibility. Right at the top of the funnel, we want to build the Wickes brand by getting customers to re-evaluate us, so they consider us for their next home improvement project or persuading them to use, our brilliant Design & Installation services.
This includes all broadcast communication (TV, VoD, Youtube, radio) as well as social media, brochures & POS. We also look after all consumer and trade PR for the business including the new Community Programme.
Digital
The Digital Team cover a few different areas of speciality;
The Ecommerce team, run the online store - delivering strong digital sales but also operating as the storefront for our physical stores, showcasing range and services to drive footfall.
Our great Digital Experience team who build content to help, advise, inspire and engage our customers - content ranging from product data and imagery all the way through to inspirational videos and CGI imagery for showroom ranges. At the top of the funnel our Digital Marketing and CRM team are responsible for delivering relevant and personalised marketing to our customers to keep customers visiting our channels as often as possible.
And finally, our Digital Development team is responsible for delivering new digital products and enhancements for customers and colleagues across all of our channels which keep us ahead of the competition.
Customer Experience, Insight & Analysis
The Customer Experience team aims to understand our customers and develop our experience in ways that will delight our customers. They are passionate about supporting our customers to ensure swift resolutions and great customer experiences.
The Customer Insight team use customer research, behavioural data and market sources to influence and guide the business towards improvement against priorities for customers - to represent the ‘Voice of the Customer’.
Finally the Analysis team seeks to understand changing customer behaviour. And how the different customer groups are changing loyalty, or responding to new initiatives.