We’re looking for a Digital Trading Executive to join our Digital Trading team. You’ll support the growth of Digital sales through wickes.co.uk, apps, and online-in-store. You’ll focus on
supporting the execution of the Trading Plan on digital platforms and operating web merchandising systems and platforms to support category sales. You’ll also gather performance insights, and help to translate them into actions / interventions.
What you’ll be doing:
Trading Plan delivery
Support the delivery of the trading plan, working with management and colleagues in the day to day implementations. Focus on a range of categories, and ensure campaigns are delivered timely and as per brief. The trading plan consists of time limited promotions, price savings, range reviews and newness, etc. The Digital Trading Executive will specifically focus on briefing, updating and checking content related to the Trading Plan. On occasion, directly upload / update the website using content management systems.
eCommerce
Work across a set of tools and systems to optimise the website performance and grow sales. This includes, but is not limited to : Site Search, visual merchandising, category landing pages, reviews, bundling, social proofing, product presentation, cross / up sell, navigation, etc. working alongside colleagues internally (Digital Experience, Product Owners, etc.) and third parties (Agencies, Service Suppliers). The Digital Trading Executive will be an active collaborator in that space, and will be an expert in operating these tools and systems.
Customer journeys
Ensure the Website and other elements of the digital ecosystem are up to date, by ensuring regular walk-throughs of the category. Working and supporting management, utilise analytics and insights platforms to understand friction points in the journeys, how customers enter and navigate the website, for each category, and propose updates, improvements, tests, quick win actions, etc. to optimise conversion rates and sales, working alongside the Digital Experience team.
Stakeholders management
Work closely with counterparts in the Commercial team (Buyers, Planners), and develop an effective relationship. Share and discuss performance, insights and how to optimise the sales of the categories through digital.
Reporting & Insights
Help to provide additional insights on eCommerce performance to understand what drives Sales, and support recommendations for specific interventions to optimise performance. Focus on KPIs such as Inbound Traffic, Conversion Rate, Path to purchase, ATV, etc. with the ability to present relevant reports & insights at category level. Produce relevant reports using Google Analytics, Contentsquare, or system specific data points.
What we’re looking for:
Ideally you’ll be educated to Degree level or equivalent with 2+ years experience in digital eCommerce and website trading. We will, however, consider graduates with potential and who have studied and/or trained in the Digital marketing / ecommerce field. You’ll have a first experience across some of eCommerce elements such as product discovery / search, visual merchandising, trading. As well as this you:
Will understand eCommerce KPIs (e.g. traffic, conversion, atv, path to purchase, etc.) and feel at ease with numbers
Have excellent planning and organisation skills, and ensure on time delivery
Will be able to build relationships and liaise with business and external stakeholders
Will understand CRO principles, and how it translates to actions and/or testing
Will have experience of product discovery and/or “searchandising” (Bloomreach, Algolia, etc.)
Have used Google Analytics / GA4
Have used Contentsquare or equivalent
Experience of Dynamic Yield or equivalent personalisation / experimentation systems
Experience of CMS systems, Google Sheets / Excel
Will be able to work under tight deadlines on occasions, in a fast paced environment
Are willing to learn by doing, and from others
What can we offer you?
You’ll be supported with fantastic learning and development and have the opportunity to grow and develop your career with us. We also have an early careers network to support you if you’re in your first few years of your career.
We’ll also equip you with a benefits package that includes:
Competitive bonus
Save-as-you-earn scheme
Life Assurance
Enhanced contributory pension scheme after 2 years service
Colleague discount
Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle to work scheme
Our widely recognised wellbeing strategy is something we’re proud of at Wickes. As part of this, we offer a range of health and wellbeing benefits and support, including an Employee Assistance Programme, financial education & loans, and access to parental, menopause and fertility support.
By giving you the support you need to do well at work, and the flexibility to make life work for you. We are giving you a career that doesn’t put your life on hold. Where you can be yourself, do your best work, and make a positive difference every day.
About Us:
Wickes is a multi-channel retailer operating in the home improvement market. With 50 years in industry, Wickes now generates revenue in excess of £1.6bn across 230 stores delivered by 8,000+ colleagues. But it is our culture that is considered our best kept secret; it’s a collaborative, down to earth, fun and inclusive environment where people feel part of a winning team. All our colleagues come from different backgrounds, but what we all have in common is a determination to succeed and a passion for being the best we can be. If that sounds like you, we’ll make you feel right at home.
"We aim to create an inclusive workplace with colleagues’ wellbeing at the heart of everything we do.
We’re a Disability Confident Employer and committed to building a diverse workforce that reflects the communities we serve. We welcome applications from disabled people and are committed to
