Are you looking for your next opportunity within Digital Content?  

Wickes is a digitally led, service-enabled business currently undergoing extensive digital transformation. We’re looking for a skilled and enthusiastic Digital Content and Assets Manager to join our team as maternity cover for 12 months to help support this journey.

You’ll be responsible for developing the strategic content plan to deliver the defined business KPIs. Working with our agency partner and internal stakeholders, you will:

• Concept, create, improve and maintain content

• Be responsible for overseeing all digital content initiatives to ensure brand consistency and a positive customer experience

• Share content across the business to raise brand awareness and drive engagement, whilst monitoring defined metrics to support performance.

The role sits within the Digital Experience team, reporting to the Senior Digital Experience & Creative Manager and leading a team of 2 direct reports. 

You’ll work cross-functionally with other teams in Digital, including the Digital Trading & Digital Marketing team, the CRM team and the Digital Development team, whilst working with other stakeholders across our Marketing, Commercial, IT and Operations functions. 

What you’ll be doing:

• Developing and owning the development of the strategic content plan

• Establishing and owning a content calendar to create short and long-term content for specific digital channels and CRM programmes, along with wider business stakeholders such as internal communications, investor relations and corporate communications

• Planning, developing and monitoring digital content to reach specific audiences or objectives

• Working closely with our agency production partner to create engaging content that meets business objectives and brand standards

• Ensuring all content produced adheres to our company tone of voice and brand values 

• Ownership of agency output and day-to-day relationship management; ensuring all business expectations, ways of working and KPIs are adhered to 

• Reporting on performance and analytics of content and pages

• Manage content distribution to the wider marketing and digital team 

• Performing/overseeing audits on existing digital content to ensure it aligns with brand guidelines for tone of voice and optimisation

• Collaborating with the Digital Design team, CRM team and social team to plan and develop channel-applicable content, style and layout

• Work closely with the CRM team to identify, develop, track and surface ongoing content that can support the broader Mission Motivation Engine (MME) CRM strategy

• Monitoring and researching competitors to identify content gaps

• Ensuring high-quality graphic standards and brand consistency

• Staying up-to-date with emerging trends and technologies

• Working very closely with the SEO agency and team to ensure all content follows SEO best practices

• Ensuring content is compliant with law (e.g. copyright, GDPR and data protection)

• Manage the content budget to ensure a year-round production schedule

• Leading the Digital Content team (2 direct reports) 

What are we looking for?

An experienced Digital Content and Assets Manager with hands-on experience in content optimisation and brand consistency. You will be detail-oriented, a confident communicator and a collaborative team player who is looking to work with a successful team. As well as this, you’ll:

• Have experience working closely with an agency partner 

• Preferably have experience in line management

• Preferably be proficient in the use of ContentStack CMS 

• Be familiar with Google Suite 

• Be confident in Google Analytics 

• Demonstrate strong stakeholder management 

• Have a strong understanding of SEO principles 

• Have experience utilising project management tools such as Jira

• Have the ability to perform well in a fast-paced environment

• Proficiency in budget management 

• Knowledge of current content marketing trends 

What can we offer you?

You’ll be supported with fantastic learning and development and have the opportunity to grow and develop your career with us. 

We’ll also equip you with a benefits package that includes: 

Competitive bonus

Private Medical and Life Assurance

Enhanced contributory pension scheme 

Colleague discount 

Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle to work scheme

Our widely recognised wellbeing strategy is something we’re proud of at Wickes. As part of this, we offer a range of health and wellbeing benefits and support, including an Employee Assistance Programme, financial education & loans, and access to parental, menopause and fertility support. 

By giving you the support you need to do well at work, and the flexibility to make life work for you. We are giving you a career that doesn’t put your life on hold. Where you can be yourself, do your best work, and make a positive difference every day.

About Us: 

Wickes is a multi-channel retailer operating in the home improvement market.  With 50 years in industry, Wickes now generates revenue in excess of £1.6bn across 230 stores delivered by 8,000+ colleagues.  But it is our culture that is considered our best kept secret; it’s a collaborative, down to earth, fun and inclusive environment where people feel part of a winning team. All our colleagues come from different backgrounds, but what we all have in common is a determination to succeed and a passion for being the best we can be. If that sounds like you, we’ll make you feel right at home.